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Over 150,000 Google Adword adverts are part of Google AdSense. Although these ads are placed in your website for free, website owners must qualify. Qualification depends on how best suited your site is for certain ads. Much like an agency picking the best magazines to place certain ads, AdSense picks your site and gives you a selection of ads to place in your website. The advantage of this system is you don't have to go out and convince advertisers to buy space in your site. As long as Google AdSense has reviewed your site and your happy with their selections, you can put these ads on any of your web pages for free. Instead, Google AdSense reviews your site and suggests relevant ads. You do have the option to turn down ads if the advertiser is a close competitor.

Okay, so how do you make the shoe fit? Only the sites that are scanned by AdSense and meet AdSense's criteria can offer these advertisements. Basically, Google wants to make sure your site has high quality "content" and is well constructed, without lots of "under construction" pages or broken links. How do know if your content is of their standards? Well, no one exactly knows what AdSense Mediabot is looking for since it tends to adjust its criteria from time to time. However, you can have a good idea by using lots of relevant keywords and phrases. You can also check out https://www.google.com/adsense/policies for its guidelines. Generally, a website with any "questionable" material such as sexual content or profane language will be rejected. Also, pure directory sites are not qualified to display Google Adword adverts.

Another trick to qualifying for the best paying Adword ads is to increase the relevancy of your content to pertain to an Adword ad. You create a win-win scenario just by improving your website content. Considering relevant content attracts the best visitors and search engines pick up on this, you're increasing the odds that visitors will click-through on the most relevant ads. Also, many more visitors will see your site as an expert on the topic since you carry this type of content and advertisements. This usually translates into more visitors who are willing to return time and time again. You can quickly gain access to this type of content by going to sites that give away free content that makes sense as an added page in your site. For example, go to AAGeneral.com or AABusiness.com. Still, nothing beats original content if you have the ability to provide it. Upon approval by AdSense Mediabot, you pick AdSense codes that will end up displaying different ad styles and ads in your web page. "Skyscraper" and "leader board" style ads tend to traditionally get the most clicks. Some Internet experts think the approach used by Google AdSense is compromising content and advertising's integrity. Still, other experts see this approach as improving visitor's chances of truly getting what they search for.

A site ends up building revenue whenever a visitor clicks on the ads. Some ads pay a penny per click; others pay up to $5 or more per click. You can check your built-up revenue by logging into your account at AdSense. Is AdSense right for your site? From website publishers like About.com to blog gurus, many website owners are finding AdSense makes their online presence affordable and profitable.